AI Marketing Prompts Reference Guide
A comprehensive collection of all prompts from the AI Marketing Playbook, organized by chapter for easy reference. Copy and paste them into your favorite AI platform.
Getting Started with AI Marketing Tools
Day 1 Assignment Prompt
You are a direct response copywriter with the skills of [Insert your favorite Copywriter here]. Help me write 5 attention-grabbing email subject lines for [your actual product/service]. Avoid words and phrases that might flag the email as spam.
The Master Marketing Prompt Template
You are [specific role] helping [target audience] achieve [specific goal].
Context: [relevant background]
Task: [exactly what you need]
Requirements:
- [specific requirement 1]
- [specific requirement 2]
- [specific requirement 3]
Tone: [how it should sound]
Please avoid: [what you don't want]
Chapter 1: Streamlining Market Research with AI Tools
Audience Persona Development Prompt
Based on people who follow [discovered interests], create a detailed buyer persona including psychographics, daily routines, and purchase triggers.
Competitive Analysis Prompt
What emotional triggers are these ads targeting?
Customer Feedback Analysis Prompt
Identify the top 5 frustrations and desires expressed in these conversations.
Campaign Post-Mortem Analysis Prompt
Analyze these support conversations from previous launches. Identify:
1. Top 10 questions customers will ask
2. Emotional state when asking
3. Best responses that led to purchases
4. Create an FAQ that preempts these issues.
Chapter 2: Mastering Brand Positioning with AI Tools
Brand Positioning Generator Prompt
You are a brand strategist known for creating memorable, bold positioning statements.
Company: [sustainable fashion brand]
Customer problem: Fast fashion guilt but limited budget
Our unique angle: Clothes designed to last 10+ years
Competitor positioning: [list their actual taglines]
Create 10 positioning statements that:
- Are 10 words or less
- Make a bold promise or take a stand
- Use concrete language, not corporate speak
- Would make someone stop scrolling
Avoid: Sustainability clichés, feature lists, trying to appeal to everyone.
Competitive Positioning Analysis Prompt
Analyze these competitor positioning statements: [paste them]. What are the common clichés? What are they all avoiding saying? Where's the white space?
Messaging Hierarchy Development Prompt
Create a complete messaging hierarchy for [position statement].
Include:
- 3 supporting benefit pillars (one sentence each)
- 2 proof points per pillar
- Variations for:
- Website headline
- Email signature
- Sales conversation opener
- Social media bio
- Elevator pitch
Keep the core message consistent while adapting tone and length for each channel.
Positioning Discovery Interview Prompt
I'll describe our company and customers. Help me find our unique positioning angle by asking probing questions about:
- What customers say vs. what competitors assume
- Problems we solve that others ignore
- Unique aspects of our approach or story
Chapter 3: Optimizing Sales Funnels with AI Technology
Customer Journey Mapping Prompt
I sell [product/service] to [target audience]. Based on common buyer psychology, what are the 5 critical moments where prospects decide to:
1. Keep learning more
2. Abandon their research
Include the emotional state and key questions at each moment.
Funnel Analysis Prompt
Here's behavioral data from our website: [Paste Google Analytics behavior flow]
Identify:
1. Actions that correlate with purchase
2. Actions that predict abandonment
3. Unusual patterns worth testing
Support Ticket Analysis for Funnel Optimization
Analyze these support tickets for:
1. Questions asked BEFORE purchasing
2. Emotional state when asking
3. What made them finally buy
4. Obstacles that almost stopped them
Funnel Audit Prompt
Analyze this funnel flow:
[Stage 1]: [Page/Content]
[Stage 2]: [Page/Content]
[etc]
For someone who [describe their situation], identify:
1. Gaps in logic or trust
2. Missing information they'd need
3. Reasons they might abandon at each stage
Lead Magnet Development Prompt
My audience is [specific description]. Their biggest pain point is [specific problem]. They've tried [common solutions] but struggled because of [reasons].
Create 10 lead magnet ideas that:
1. Solve one specific aspect of their problem
2. Deliver results in under [timeframe]
3. Require no special tools or knowledge
4. Sound too valuable to be free
5. Lead naturally to my paid offer: [description]
Curse of Knowledge Audit Prompt
Pretend you know nothing about [industry/product]. Read this copy and list:
1. Terms that need explanation
2. Assumptions made about prior knowledge
3. Simpler ways to say the same thing
Monthly Funnel Metrics Analysis Prompt
Analyze these funnel metrics: [Paste your data]
Identify:
1. Leading indicators of conversion
2. Hidden correlations
3. Optimization opportunities ranked by impact
Chapter 4: Transforming Content Creation with AI Tools
Content Calendar Planning Prompt
You're helping plan content for [business description].
Target audience: [detailed description]
Business goals this quarter: [specific objectives]
Competitors are talking about: [themes to differentiate from]
Our unique angles: [what makes us different]
Create a 30-day content calendar with:
- 3 pillar topics (major themes)
- 2 posts per week per pillar
- A mix of content types (educational, story-based, actionable)
- Natural progression building toward [specific CTA]
- Titles that would make someone stop scrolling
Avoid: Generic advice, corporate speak, and topics everyone covers.
Content Multiplication Prompt
Take this blog post about [topic] and transform it into:
1. 5 tweets with different angles
2. LinkedIn post focusing on my personal story
3. Email newsletter with actionable tips
4. Instagram carousel breaking down key points
5. 30-second video script
6. Podcast talking points
7. One-page PDF checklist
Maintain the core message but adapt tone and format for each platform.
Chapter 5: Winning the Channel Game with AI Strategy
Channel Intelligence Analysis Prompt
I run a [business type] serving [target audience]. My customers [describe their behavior and preferences]. My competitors are active on [list channels].
Analyze:
1. Where my specific audience is most likely to make purchase decisions
2. Which channels align with my content strengths
3. Gaps in competitor channel strategies I could exploit
4. The optimal channel mix for my resources
Consider both digital and traditional channels.
Email Personalization Prompt
Rewrite this email for someone who:
- Opened our last 3 emails but didn't click
- Visited our pricing page 2 weeks ago
- Works in [industry] with [title]
- Make it feel personal, not creepy.
Chapter 6: Automating Success: The AI Lead Generation Revolution
Landing Page Copy Development Prompt
Create landing page copy for [product/service].
Visitor context: They've just [specific action that brought them here]
Their current pain: [specific struggle]
Their desired outcome: [what success looks like]
Write:
1. Headline that mirrors their internal dialogue
2. Subheadline that hints at the solution
3. 3 bullet points of transformation (not features)
4. CTA that feels like the logical next step
Avoid: Hype, pressure tactics, generic benefits.
Chapter 7: The Countdown Begins: Launching with AI Precision
Launch Sequence Content Generator Prompt
I'm launching [product] on [date].
Target audience: [description]
Key benefit: [what they get]
Big promise: [transformation offered]
Price point: [details]
Urgency factor: [why buy now]
Create a 10-day launch sequence:
- Days -7 to -4: Build awareness of the problem
- Days -3 to -2: Tease the solution
- Day -1: Major reveal
- Day 0: Launch announcement
- Days 1-3: Handle objections and add bonuses
For each day, write:
1. Email subject and preview text
2. Social media post (casual tone)
3. SMS message (urgent but not pushy)
Maintain excitement while addressing different buyer personalities.
Launch Post-Mortem Analysis Prompt
Analyze these customer profiles who purchased during launch:
1. What do they have in common?
2. What channels drove the highest-value customers?
3. What messaging resonated most?
4. Where can we find more like them?
Chapter 8: The Optimization Symphony: Orchestrating Success with AI Analytics
Weekly Performance Analysis Prompt
Analyze this marketing performance data from last week: [Paste key metrics]
Compare to the previous 4-week average: [Paste historical data]
Business context:
- We launched [X] on [date]
- Our goal is [specific target]
- Budget constraints: [details]
Identify:
1. The single biggest insight hiding in this data
2. What's working better than expected (and why)
3. What's underperforming (and likely cause)
4. Three specific actions to take this week
5. What metrics should we watch the closest
Be specific with numbers and reasoning.
Chapter 9: The Scaling Stratosphere: Accelerating Growth with AI Intelligence
Scaling Analysis Prompt
Analyze this complete funnel data:
- Traffic sources: [data]
- Conversion points: [data]
- Customer journey: [data]
- Revenue by segment: [data]
Identify:
1. The 20% of efforts driving 80% of results
2. Hidden bottlenecks limiting growth
3. Untapped opportunities in current traffic
4. Which segments have the highest growth potential
5. What would break first if we 10x volume
Provide specific recommendations ranked by impact.
Chapter 10: The Loyalty Laboratory: Engineering Retention with AI Intelligence
Customer Success Pattern Analysis Prompt
Analyze these customer success patterns:
- Successful customers who stayed 12+ months: [behaviors]
- Customers who churned in first 90 days: [behaviors]
Identify:
1. The earliest behavioral indicators of success
2. The 'point of no return' for churn risk
3. Specific interventions that correlate with retention
4. Optimal timing for each intervention
5. Personalization variables that matter most
Create an onboarding journey that maximizes success indicators.
Chapter 11: The Insight Symphony: Orchestrating Feedback and Communication with AI Analytics
Master Feedback Analysis Prompt
Analyze this week's customer feedback:
- Support tickets: [data]
- Survey responses: [data]
- Reviews: [data]
- Social mentions: [data]
- Sales team notes: [data]
Context:
- Recent changes: [what we've modified]
- Business priorities: [current focus]
- Known issues: [what we're working on]
Identify:
1. The #1 insight we're missing
2. Emerging issues before they explode
3. Hidden connections between feedback sources
4. Specific customer quotes that illustrate key themes
5. Three actions that would most impact satisfaction
Prioritize by business impact, not volume of mentions.
Competitive Intelligence Mining Prompt
In this feedback, identify any mentions of competitors or alternatives:
- Direct mentions: [competitor names]
- Indirect mentions: [switching, shopping around, comparing]
- Feature comparisons: [what they like elsewhere]
Extract:
1. Why customers consider alternatives
2. What specific features they want
3. Switching triggers to avoid
4. Competitive advantages we have but don't emphasize.
Executive Insight Translation Prompt
Transform this customer feedback analysis into executive insights:
Raw findings: [paste analysis]
Business context: [current priorities]
Financial implications: [relevant metrics]
Create:
1. One-page executive summary
2. Three key insights with business impact
3. Recommended actions with ROI estimates
4. Risk assessment of inaction
5. Quick wins vs. strategic initiatives
Write for someone with 5 minutes who controls the budget.
Cross-Department Feedback Analysis Prompt
Analyze feedback from all departments:
- Sales: [lost deal reasons]
- Support: [common issues]
- Marketing: [campaign responses]
Find:
1. Disconnects between promise and delivery
2. Opportunities hiding between departments
3. Quick wins requiring cross-team coordination
4. Strategic advantages that we're not leveraging
Chapter 12: The Learning Legacy: Converting Campaign Experience into Organizational Intelligence
Campaign Post-Mortem Analysis Prompt
Analyze this campaign data objectively:
- Goals vs. results: [data]
- Timeline and milestones: [data]
- Resource allocation: [data]
- Team communications: [data]
- Customer feedback: [data]
Identify:
1. Root causes of success/failure (not symptoms)
2. Decisions that had an outsized impact
3. Patterns matching previous campaigns
4. Predictive indicators we missed
5. Specific improvements for next time
Focus on systems and processes, not individuals.
Failure Analysis Deep Dive Prompt
This campaign failed to meet goals. Analyze:
- Original hypothesis and assumptions
- Early warning signals we missed
- Decision points where we could have pivoted
- External vs. internal factors
- How to spot this pattern earlier next time
Be brutally honest. Assume good intentions but flawed execution.
Chapter 13: Ethical Considerations and Data Privacy
AI Bias Detection Prompt
Analyze these AI outputs for potential bias: [Sample outputs across demographics]
Check for:
1. Systematic differences in recommendations
2. Language tone variations
3. Offer quality disparities
4. Access to features/benefits
Flag any patterns that could indicate unfair treatment.
Quick Reference: Most Essential Prompts
The Universal Marketing Prompt
You are [specific role] helping [target audience] achieve [specific goal].
Context: [relevant background]
Task: [exactly what you need]
Requirements:
- [specific requirement 1]
- [specific requirement 2]
- [specific requirement 3]
Tone: [how it should sound]
Please avoid: [what you don't want]
The Weekly Business Intelligence Prompt
Analyze this week's marketing performance data: [Paste key metrics]
Compare to the previous 4-week average: [Paste historical data]
Business context:
- Recent changes: [what we've modified]
- Our goal is [specific target]
- Budget constraints: [details]
Identify:
1. The single biggest insight hiding in this data
2. What's working better than expected (and why)
3. What's underperforming (and likely cause)
4. Three specific actions to take this week
5. What metrics should we watch the closest
Be specific with numbers and reasoning.
The Monthly Strategic Review Prompt
Analyze this month's complete business data:
- Marketing performance: [data]
- Customer feedback: [data]
- Sales results: [data]
- Operational metrics: [data]
Identify:
1. The biggest opportunity we're missing
2. Patterns that predict future success/failure
3. Strategic pivots worth considering
4. Resource allocation recommendations
5. Next month's priorities ranked by impact
Focus on actionable insights that drive business decisions.
Prompt Engineering Best Practices
The Five Prompt Types
1. Zero-Shot: Just ask directly
Use for: Exploration and brainstorming
Example: "Write a blog post about email marketing"
2. One-Shot: Provide one example
Use for: When you have a template to follow
Example: "Write a blog post like this example: [paste example]"
3. Role-Based: Set the context and expertise
Use for: Almost always (improves output 10x)
Example: "You're an email marketing expert who's helped 100+ companies..."
4. Chain-of-Thought: Show your reasoning process
Use for: Complex tasks requiring logical flow
Example: "Let's create a blog post. First, outline the challenges..."
5. Structured Output: Define the exact format
Use for: Consistency across multiple pieces
Example: "Write a blog post with: [specific structure requirements]"
Prompt Optimization Tips
Be Specific: "Young professionals" vs. "Marketing managers aged 25-35 at SaaS startups"
Set Context: Always explain the business situation and audience
Define Constraints: Word limits, tone requirements, things to avoid
Iterate: Your first prompt rarely gives the best result
Save What Works: Build a library of proven prompts
Total Prompts: 35+
Remember: These prompts are starting points. Customize them for your specific business, audience, and goals. The magic happens when you iterate and refine based on your results.