AI Marketing Tools & Platforms Reference Guide

A comprehensive directory of all AI tools and platforms mentioned in the AI Marketing Playbook

Conversational AI Platforms
Core AI assistants for content creation, analysis, and strategic planning

• ChatGPT - OpenAI's versatile conversational AI for content creation and analysis

• ChatGPT Plus - Premium version with advanced features and priority access

• Claude - Anthropic's AI assistant, excellent for long-form content and analysis

• Claude Pro - Premium version with enhanced capabilities

• Perplexity - AI search engine with real-time information access

Content Creation & Copywriting
AI-powered tools for generating marketing copy, blogs, and creative content

• Jasper - Enterprise-focused AI writing platform with marketing templates

• Copy.ai - AI copywriting tool for ads, emails, and social media content

• Writesonic - AI writing assistant for marketing copy and blog content

• Rytr - Budget-friendly AI writing tool for various content types

• Peppertype - AI content creation platform for marketers

• Acrolinx - AI content governance platform for brand consistency (used by VMware)

• Lumen5 - AI-powered video creation from blog posts and text

• Opus Clip - AI tool for creating short video clips from longer content

Market Research & Competitive Intelligence
Tools for audience analysis, competitor research, and market insights

• SparkToro - Audience intelligence platform showing where your customers consume content

• Crayon - Competitive intelligence platform tracking competitor changes

• Semrush - SEO and competitive analysis platform with AI features

• Ahrefs - SEO toolset with competitive analysis capabilities

• 6sense - B2B revenue intelligence platform with predictive analytics

• Leadfeeder - Website visitor identification and lead intelligence

• Qatalog - AI-powered business intelligence and data unification platform

Design & Visual Content
AI tools for creating graphics, logos, and visual marketing materials

• Canva - Design platform with AI-powered features

• Canva Magic Design - AI-powered design automation within Canva

• Canva Magic Write - AI copywriting feature integrated with design

• DALL-E - OpenAI's AI image generation tool

• Looka - AI-powered logo and brand identity creation

• Midjourney - Advanced AI image generation platform

Email Marketing & Customer Communication
Platforms for automated email campaigns and customer engagement

• MailerLite - Email marketing platform with AI optimization features

• ConvertKit - Creator-focused email marketing with smart automation

• ActiveCampaign - Advanced email marketing and automation platform

• HubSpot - Comprehensive CRM and marketing platform with AI features

Workflow Automation & Integration
Tools for connecting systems and automating marketing workflows

• Make.com - Visual automation platform for connecting apps and services

• Zapier - Popular automation tool for connecting different applications

• n8n - Open-source workflow automation tool for technical teams

• String - Workflow automation platform

• Mindpal - AI-powered workflow automation

• Bolt - Development and automation platform

• Replit - Collaborative coding and automation environment

Landing Pages & Web Development
AI-enhanced platforms for creating high-converting web pages

• Unbounce - Landing page builder with AI-powered optimization features

• Leadpages - Landing page creation platform with conversion optimization

• Swipe Pages - Fast-loading landing page builder

• Carrd - Simple, one-page website builder

Lead Generation & Sales Intelligence
Tools for finding, qualifying, and nurturing potential customers

• Clearbit - B2B data enrichment and lead intelligence platform

• Apollo - Sales intelligence and engagement platform

• Clay - Spreadsheet-powered lead research and data enrichment

• Leadzen.ai - AI-powered lead generation with personalized outreach

• Seamless.AI - Real-time search engine for B2B contacts and companies

• DealHub - Sales engagement platform with AI-driven insights

Customer Service & Communication
AI-powered tools for customer support and communication

• Intercom - Customer messaging platform with AI chatbots

• Drift - Conversational marketing and sales platform

• Twilio - Communication APIs for SMS, voice, and messaging

Data Analysis & Business Intelligence
Tools for analyzing marketing performance and generating insights

• Looker Studio - Google's business intelligence and data visualization platform

• Supermetrics - Marketing data integration platform

• Google Analytics - Web analytics platform with AI-powered insights

• Google Tag Manager - Tag management system for tracking implementation

• Hotjar - User behavior analytics with AI insights

Video & Audio Production
AI tools for creating and managing multimedia content

• Loom - Video recording platform with AI-powered transcription

• Otter.ai - AI meeting transcription and note-taking service

• Grain - Video collaboration platform with AI meeting insights

Social Media Management
Platforms for scheduling and optimizing social media content

• Buffer - Social media scheduling and analytics platform

• Publer - Social media management with automation features

• Vocable - Social media content creation and management tool

Advertising & Paid Media
Tools for managing and optimizing paid advertising campaigns

• Meta Ad Library - Facebook's public database of ads for competitive research

• Google Ads - Google's advertising platform with smart bidding and automation

Productivity & Organization
Tools for project management and team collaboration

• Notion - All-in-one workspace with AI writing assistance

• Airtable - Database and project management platform with automation

• Trello - Project management tool with automation features (Butler)

• Slack - Team communication platform with AI bot integrations

• Confluence - Team collaboration and documentation platform

Specialized Industry Tools
Niche AI tools for specific marketing functions and industries

• Productsup - Product data optimization platform used by Thule Group

• ilert - Incident management platform with AI-powered insights

• Zenduty - Incident response platform with automated post-mortems

• Trustmary - Customer testimonial and review management platform

• SmartAsset - Financial calculator and lead generation tools

• Stack Overflow for Teams - Private Q&A platform with AI features

• AIPRM - Chrome extension for ChatGPT prompt templates

• Grammarly - AI-powered writing assistant for grammar and style

Implementation Notes
Beginner-Friendly Stack (Under $100/month)

• Core AI: ChatGPT or Claude (free tiers available)

• Automation: Zapier or Make.com (free tiers)

• Email: MailerLite (affordable with AI features)

• Design: Canva (freemium with AI tools)

Intermediate Stack ($200-500/month)

• Core AI: ChatGPT Plus or Claude Pro

• Content: Jasper or Copy.ai

• Research: SparkToro + Semrush

• Automation: Advanced Make.com or Zapier plans

• Landing Pages: Unbounce with AI features

Advanced/Enterprise Stack ($500+/month)

• Comprehensive: HubSpot with AI features

• Intelligence: 6sense + Qatalog

• Content Governance: Acrolinx

• Advanced Analytics: Looker Studio + Supermetrics

• Custom Integrations: Multiple specialized tools

Free Tools to Start With

• ChatGPT (free tier)

• Claude (free tier)

• Canva (freemium)

• Zapier (free tier)

• Google Analytics

• Meta Ad Library

• Loom (limited free plan)

Note: Tool pricing, features, and availability may change. Always verify current pricing and capabilities before making purchasing decisions. Many tools offer free trials or freemium tiers perfect for testing before committing to paid plans.